Conjoint Analysis: Using discrete choice modelling in market research

Choice-Based Conjoint Analysis

In choice-based conjoint analysis, a set of products is presented to consumers in a similar manner to the real marketplace situation. They decide which one is the most attractive for them. (fig. by author)

In the previous article, I introduced a conjoint analysis and provided some examples of how useful the market research method is. I recommend you to read it first.

Choice-based conjoint analysis (CBC, or: discrete choice modelling, discrete choice experiment…